Client: TurboTaxLive
Agency: Wieden + Kennedy

English & Hispanic Market

The biggest thing in technology now is people! TurboTax now has real-life CPA’s On-Demand and the tech world is finding out.

“Now With People” is a campaign where we follow three coders (Lena, Mark and Miguel) and how their tech world is affected when some “CPA humanity” comes into their lives.

General Market: 7 Spots
Hispanic Market: 3 Spots

CREDITS:

CD: Jason Campbell
CD: Kevin Jones
CW: Gus Solis
CW: Andy Laugenour
AD: Joaquin Alvarez Limon

Director: Randy Krallman

English & Hispanic Market

Food scarcity became a big problem in the U.S. after the COVID pandemic. To help communities in need, Walmart partnered with Feeding America and created their “Fight Hunger Spark Change” program. For this program we created the “Feed Possibilities” campaign.

We launched the campaign with the testimonial of Gloria. A woman that faced hunger and how programs like this help his son to achieve true greatness, his son is LeBron James. This spot was noticed by AdAge and named “Pick of the Day”.

As side pieces for the campaign, we also got the testimonials of LeBron, CTA spots, Instagram stories and posts, Giphy Stickers and banners. For this spots we worked with an animation company to give them a characteristic loo with illustrations and typography.

We produced these spots with an equivalent for the Hispanic Market.

Agency: FCB Chicago

Press:

CampaignLive : Ad of the Week

English & Hispanic Market

In this project, I served as a member of the creative team tasked with developing the hero concept, with a particular emphasis on extensions for the Hispanic market. For the Hispanic versions, I collaborated closely with the director on set and the post-production team. The goal was to ensure that we maintained fidelity to the hero concept while adapting it to be culturally relevant for the Hispanic market.

Agency: Amazon

Leadership:
ECD: Josh Cassidy
ECD: Vicente Feliciano
CD: Ken Slater
CD: Rich Ford

Director: Jody Hill

Production: Caviar
Editorial: The Den
Audio: Lime Studios

Client: TurboTax
Agency: Wieden + Kennedy

Dreams come true, and I got the opportunity to have one of my ads run during Super Bowl LIII as an extension of our “Now With People” campaign. For this special occasion, we created RoboChild, a cute little robot that wants to be a TurboTax CPA.

For this special occasion, we created a teaser and a social activation with special videos of RoboChild's unique perspective going live during the game.

CREDITS:

CD: Jason Campbell
CD: Kevin Jones
CW: Gus Solis
CW: Andy Laugenour

Director: Randy Krallman
Production: Smuggler

I was hired to Art Direct @lgusamobile for the months of December 2017 and January 2018. Their social strategy was to do Life Style content that aligned to their "This is Real Campaign" and fill a demand of 1 post p/day. This translated on tight deadlines and high coordination with the production team to make this work on time and within budget. Without a doubt, this one has been one of the most demanding but fun projects I have ever been a part of.

Agency: 247 Laundry Service

Brief: Promote Cocoa Puffs, Trix and Cookie Crisps in one spot highlighting the 50% increase of cocoa in Cocoa Puffs

Client: General Mills (Cocoa Puffs, Trix, Cookie Crisps).
Agency: Saatchi & Saatchi NYC

I functioned as the AD in the creation of AirBnb’s new campaign for the Mexican market: “Pásale” (Trans: Come on in - but hurry up, what are you still doing outside!).

To launch it, we created an OOH campaign based on the traditional Talaver style Puebla, Mexico and its home-plaques. The plaques usually come with message unique to the home they represent, could be from like the family name or a homie welcoming message. This plaques made them the perfect medium to introduce “Pásale” and represent the warmth of the Mexican hosts.

Client: AirBnb Mexico
Agency: Wieden + Kennedy - Portland

Agency: Zubi

Many hispanics in the USA have born having english as their first language and their Spanish is broken or in cases they don’t know it all. This can cause some identity tensions so we wanted to challenge that with Lincoln, because when you’re comfortable with you you are, you become your own sanctuary.

In 2019 I got the opportunity to Art Direct the social account of Laughing Man Coffee. Owned by Keurig, Laughing Man Coffee is a charitable coffee brand focus on helping its farmers with Fair Trade practices.

Agency: Annex88

Pampers Swaddlers is the diaper that is the #1 Choice of Hospitals and we had to show a story that reflects that. We decided to capture a baby's grand entrance to the world with the challenge of getting away from the brand usual babies vignettes format and focus on one story. 

Client: Pampers
Agency: Saatchi & Saatchi NYC

Using Europe's subway and train entrances we will announce the upcoming NFL International Series in London and give a first hand experience of how American Football is played.

Awards: 
CLIO Sports: GOLD
CLIO: BRONZE
Summit International Award: Silver

When it comes to Harvey Nichols Halloween Sale one should fear the living shoppers more than the dead. Because for such slaughtered prices shoppers can slaughter other shoppers to get whatever they want. 

Awards:
Addy 2015 - Silver
Creativity Award 2015 - Bronze
Graphis New Talent - Merit
Golden Award of Montreux - Finalist

Featured: 

Creativity Online
TredHunter
Adeevee
FutureRising

Credits:
Art Director: Joaquin Alvarez
Copywriter: Soham Chatterjee

AGENCY: SAATHI & SAATCHI NYC

Inflight Catalogs are outdated! We decided to bring them to the 21st Century with #AmazonInflight

AWARDS:
Future Lions 2015: Shortlist
New York Festivals 2015: Finalist

FEATURED:
Ads Of The World
Creativity Online
Hello You Creatives
CreaPills

CREDITS:
AD: Joaquin Alvarez / Angela Granados
CW: Joaquin Alvarez
Animation: Joaquin Alvarez

Wild as the Moon is one of the premium house party event in Amsterdam produced by The Gardens of Babylon. Going along with its unique concept of music, mystic performances and spirituality I have helped creating a visual identity for its social media platforms. Working closely with is founder, we have created a visual identity that gives the viewer a small taste of what the event is about.