HOLA,

I’m Joaquin, a freelance Art Director with an engineering background, I am a problem solver that enjoys transforming challenges into engaging content. With over a decade of US advertising experience, I specialize in creating engaging content that connects with diverse audiences.

I enjoy street food and supporting underdog soccer teams.

EDUCATION:

ART DIRECTION
MIAMI AD SCHOOL - 2014

B.S. MECHANICAL ENGINEERING
TECNOLÓGICO DE MONTERREY - 2009

RECOGNITIONS: 

GRAPHIS 2016: GOLD - PIC AID
CLIO SPORTS 2015: GOLD Student OOH - Tackle the Spectacle
CLIO 2015: GOLD Student OOH - Tackle the Spectacle
New York Festivals 2015: SHORTLIST Student Digital - Amazon Inflight
FUTURE LIONS 2015: SHORTLIST - Amazon Inflight
SUMMIT CREATIVE AWARD 2015: SILVER Student - Tackle the Spectacle
CREATIVITY AWARDS 2015: SILVER Student Transit - Tackle the Spectacle
CREATIVITY AWARDS 2015: BRONZE Student Billboards Campaign or Series
GOLDEN AWARD OF MONTREUX 2015: FINALIST - Fear the Living
ADDY 2015 Miami: SILVER - Fear the Living
GRAPHIS 2015 - MERIT Beauty & Fashion - Fear the Living
GOLDEN AWARD OF MONTREUX 2015: FINALIST - Run Faster
CREATIVITY AWARDS 2015: BRONZE Student Poster - Run Faster
APPLIED ARTS 2014: BEST WEBSITE LoveYouAdly.com
ANDY 2014: GOLD Student Digital - Emergency Check In
YOUNG GLORY 2013: SHORTLIST - Emergency Check In
FUTURE LIONS 2013 - SHORTLIST - Emergency Check In

EXPERIENCE: 

• FREELANCE AD/ACD • Present
  The Community, Mother, Translation, Havas Chicago, McKinney, BBDO Chicago, Zubi, Annex88, and others.

• AMAZON • Oct 2022 - Jul 2023

• HAVAS NYC • Apr 2022 - Aug 2022
  Client: Wells Fargo

• FCB Chicago • Nov 2020 - May 2021
  Client: Walmart

• ANNEX 88 • Sep 2019 - Dec 2019
  Client:Core Hydration & Laughing Man Coffee

• WIEDEN+KENNEDY Portland • Apr 2018 - Feb 2019
  Client: AD: TurboTax and AirBnB.

• 24/7 LAUNDRY SERVICE NYC • Nov 2017 - Feb 2018
  Client: LG Mobile

• SAATCHI & SAATCHI NYC • 2015 - 2017
  AD: General Mills, Tecate, Pampers, Walmart, Tide, GSK, HSBC.

• Y&R California • 2015
  AD: Blue Diamond, Citrix, Crystal Cruises

• Y&R New York • 2015
  AD: Drink Up, Land Rover, Conrad, DELL

• PEOPLE IDEAS & CULTURE NYC • 2014
  Junior AD: Waldorf Astoria, Giraffas, Alessi

• SAPIENT NITRO Miami • 2014
  Junior AD: Vitamin Water, BBVA Bancomer. 

• CFE Mexico • 2010- 2012
  AREA MANAGER

• LG Mexico • 2009 - 2010
  RESEARCH & DESIGN ENGINEER

LANGUAGES: 

• ENGLISH         • SPANISH